A cleansing shampoo for thick hair that is very damaged by chemically-treatments.
Reduce reduces breakage while protecting your hair against future damage. This specially-formulated shampoo uses a high concentration of keratin to promote strength and creates intense moisture and silky shine.
Dispense shampoo into hands. Lather and wait for 30 seconds. Apply gently into hair, from roots to tips. Rinse thoroughly and repeat.
Engineered to deliver 100% of the active ingredients' benefits
May be used as a body wash as well - contains 60% moisture